But this time, Margo was experimenting with a new system. Fed up of consumerism, she put a sign up offering free bakes for the best story.
Cinnamon, vanilla, dried fruit and cloves perfumed the air as customers elbowed each other out of the way in the battle to bid for mince pies, Christmas cakes, puddings and Yule logs.
Science fiction, rom-coms and thrillers abounded. Everyone agreed that a cake won through creativity was far more delicious than one that was paid for.