The League Against Children's Stories (LACS) was formed by desperate parents seeking respite from the endless repetition of mindless junk.
Paradoxically it was LACS that realised that familiar stories could still provide twenty-first century children's entertainment: celebrity cage-fighting.
The prime-time televised series was an instant smash hit. Viewing figures soared for the Blyton-Seuss grudge match, the Gruffalo's mouse-squashing scene, and a particularly nasty contest involving Thomas The Tank Engine and eye-gouging.
One billion viewers worldwide tuned in for the slightly anticlimactic grand final: The Very Hungry Caterpillar simply devoured Peppa Pig in two mouthfuls.
A second series is planned for 2016.