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Moment of Truth, by Don Tassone

26/5/2023

 
“Hang on,” she said. “What’s DEI?”

He smiled.

“I guess you’re not old enough to remember,” he said. “It stood for diversity, equity and inclusion.”

“I’ve heard of those things, but not DEI.”

“That’s because, years ago, regulators began to set standards for what DEI means.”

“So ...”

“All of a sudden, organizations that made claims about diversity, equity and inclusion had to show their results in these areas.”

“And they couldn’t?”

“Not many. Organizations had all kinds of programs that sounded good. But for the most part, they were simply virtue signaling.”

“Virtue signaling?”

“They were talking about social issues without really doing anything about them.”

“Why would they do that?”

“To attract customers. To appease employees. They wanted to be seen as progressive. But when it came to actually being progressive, most organizations had very little to show for it.”

“So what happened?”

“Organizations began to reflect on what they really stood for. What was their purpose? What values guided their decisions? That became their focus.”

“But what happened to things like equity?”

“That’s the irony,” he said. “When organizations began to rededicate themselves to what mattered most to them, things got better for a lot of people, and things like equity became more than a slogan. They became real.”

She shook her head.

“You look skeptical,” he said.

“I’m sorry,” she said. “But you’re telling me getting rid of DEI made the world a better place?”

“Yes. It was a moment of truth.”
Jim Bartlett link
26/5/2023 03:29:55 pm

Analytics, goals to be reached, targets to be met - "regulating" being a good person (or, in this case, organization - though Citizens United says companies are people) never quite works out. Some food for thought here, Don
Jim

Don Tassone link
27/5/2023 02:53:02 am

Yes, Jim. I offer this story as food for thought. Thanks.

Kathy K.
26/5/2023 07:06:42 pm

When good causes are used to market a business or product, I am always cynical. Sometimes we humans behave like sheep and miss the real objectives of the marketer. You bring it to light. Good job.

Don Tassone link
27/5/2023 02:54:01 am

Thank you, Kathy.

Dee Lorraine
28/5/2023 04:11:04 am

Dedication to what matters most? Value-guided decision-making? What a concept. Nice work, Don.

Don Tassone link
28/5/2023 05:01:28 am

Thank you, Dee.

Sue Clayton
29/5/2023 02:50:00 am

Abolish meaningless words. Bring on the action. Never a truer word written.

Don Tassone link
29/5/2023 04:49:35 am

Thanks, Sue.


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