Its manufacturer, DAE, claimed taking just one pill a day, combined with light exercise and modest calorie reduction, could enable a person to lose two pounds a week.
Customers loved it. “It’s a miracle,” many said. Several posted before and after photos to show off their 100-pound weight loss in less than a year.
The Pill was rated one of the best weight-loss products of all time. Then it was discovered it was a placebo and DAE stood for “diet and exercise.”