Billionaire industrialist Jo Pacer sighed. Her 100-meter yacht was too small, but she couldn’t sell it. There were no takers, even for £500,000. She placed an advert in The Telegraph: ‘Raffling million-pound luxury yacht. £25.00 per ticket’.
Within weeks she’d sold all the tickets, making more than three times the asking price. The lucky winner featured in the exclusive news-story. Everyone was happy.
Six months later ‘the lucky winner’ couldn’t afford the up-keep, so he sold it for £250,000 – a fraction of its value. Jo’s agent bought it back. Jo kept it for another year, then contacted The Telegraph again…
Within weeks she’d sold all the tickets, making more than three times the asking price. The lucky winner featured in the exclusive news-story. Everyone was happy.
Six months later ‘the lucky winner’ couldn’t afford the up-keep, so he sold it for £250,000 – a fraction of its value. Jo’s agent bought it back. Jo kept it for another year, then contacted The Telegraph again…
