At L’Arreal Cosmetics HQ, the marketing team battled with slogans for the new face cream. At £100 a jar, they had a lot of work to do to women it was worth buying.
Luckily, they’d booked an actor who was ageing well. She would need only the tiniest touch of photo-shopping.
“Age – just a number.”
“Older, bolder, better, beautiful.”
“Confidence in a jar.”
Brought in to bring consumer focus to the discussion, Jean stuck up her hand.
“I’ve got two. “F*** you face cream? Looking young doesn't matter.”