Delia’s job was to create enticing copy – copy which compelled people to spend.
Twenty-four hours only, she began typing, 50% discounts on all stock. Get it before it goes, a brand new sofa for Christmas…
She added in an emotionally-charged statement about the importance of seating your family all together at this time of year.
50% off? Sure, buy a sofa when you have bills to pay, your boiler’s broken and your old sofa is fine. You’re too smart to fall for this surely…?
Delia was preparing her own Black Friday for the 5,000+ email list in front of her.
Twenty-four hours only, she began typing, 50% discounts on all stock. Get it before it goes, a brand new sofa for Christmas…
She added in an emotionally-charged statement about the importance of seating your family all together at this time of year.
50% off? Sure, buy a sofa when you have bills to pay, your boiler’s broken and your old sofa is fine. You’re too smart to fall for this surely…?
Delia was preparing her own Black Friday for the 5,000+ email list in front of her.
