It changed from week to week. This week, for example, it included HSBC bank for its tax evasion advice, the Daily Telegraph for its editorial policies and Jack White for his fussiness about guacamole.
The list was an exquisite mix of the moral high ground and his own pet hates, which tended to include celebrity wrong-doings.
Next week, a megastar was about to be caught with a tax-dodging HSBC account while giving an interview to the Telegraph on his charidee work.
Perfect!