"Our tourists can't leave M87, so they don't come back," Secretary-General T-2398 explained. Heads nodded: T-2398 was not to be trifled with.
Fearing imminent execution, the Minister for Tourism and Marketing suggested, "Perhaps a re-brand, Ma'am? Costa del Virgo? Black Hole dans Ciel? We can hardly produce a holiday brochure with photographs."
"Nonsense!" T-2398 said. "M87 sounds sexy to me. Let's just copy the politicians on that stupid planet and make it up. Use Photoshop and send something out."